New York Red Bulls is launching its First Match On Us program, offering fans who have never attended a match the chance to experience Sports Illustrated Stadium for free. The program provides eligible first-time attendees with two complimentary tickets to a home match of their choosing during the 2026 MLS season. With the World Cup generating immense interest in soccer, the club aims to capitalize on this excitement and attract new fans. Fans can sign up for the program on the RBNY website, and once eligibility is confirmed, they will receive an email to select from a group of eligible home matches. After choosing a match, fans can claim their two free tickets and purchase additional seats to bring friends and family. A limited number of First Match On Us tickets are available for each eligible match and are distributed on a first-come, first-served basis. The program is designed to give newly engaged soccer fans access to a Red Bull New York matchday at Sports Illustrated Stadium. By offering free tickets, the club hopes to create a memorable experience for new fans and encourage them to become regular attendees. The 2026 MLS season promises to be an exciting one, and the New York Red Bulls are eager to share it with their growing fan base. As the team prepares for the upcoming season, they are confident that the First Match On Us program will help to build a stronger connection with the local community. With a strong lineup and a passionate fan base, the New York Red Bulls are poised for success in the upcoming season.